Fibre for Good was established to address the environmental ravages they saw routinely taking place around the world – all in the name of affordable fashion.
The Fibre for Good story really began with the uttering of a simple 4-word statement: “This simply isn’t sustainable”. That’s all Carl could say when he realised that a clothing factory in Bangladesh was going through 2700 litres of water to produce a single t-shirt.
“They were going through 32 million litres of water a week on ONE style alone. I knew something had to be done, so Fiona and I put our heads together to see how we could deliver affordable, quality garments ethically, responsibly and sustainably.”